The Content is the Platform: why we bought Pixowl and how the blockchain matters

The wearing of pants

Jonathan Perelman of Buzzfeed expanded the famous phrase used by Bill Gates with this observation:

The awesome potential of Non-Fungible Tokens

The above provides background for the potential that blockchain offers to content providers and developers. We are particularly enthusiastic about the non-fungible token (or NFT).

Cryptographic Tokens

Explorations with cats

At Animoca Brands, we entered crypto and blockchain gaming via our 60% acquisition of Fuel Powered, whose co-founder is also a co-founder of CryptoKitties, the most popular blockchain game. This feline blockchain DApp (distributed application) single-handedly ground the Ethereum network to a crawl with its high volume of transactions.

The Content is the Platform

Content may be king and queen after all, because the content is becoming the platform. At least metaphorically speaking.

Of Minecraft and blockchain

Minecraft is an incredibly popular user generated world-building game acquired by Microsoft for $2.5 billion. It is not blockchain-based and does not have NFTs, but it is a good example of a user generated microcosmos.

Why Pixowl and The Sandbox?

Recently, we acquired 100% of Pixowl. The reasons are legion.

The Sandbox Game on the Blockchain Pre-Release

The NFT creator and marketplace

The vision that Pixowl is working on for the upcoming blockchain version of The Sandbox is a decentralized, community-driven gaming ecosystem where creators can share and monetize game assets and experiences.



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Yat Siu

Yat Siu

Entrepreneur and Founder of Outblaze, Animoca Brands, Dalton Learning Lab and others. Tech guy, Investor, geek and Father of 3 Fun Kids